It seems there was a lot of people that took advantage of this "lucky day". Some went as far as to plan something at 12:12 on 12-12-12. Weddings were top of the list. Should make it easy to remember. I don't remember all the fuss for 11-11-11 or 10-10-10. Maybe its because it will be like 89 years before we can start with the 01-01-01 again.
Happy 12-12-12 day!